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Internet Marketing Blog
Digital Marketing
Years of Digital Marketing leads us to reveal some Interesting and useful insights. Get the real scoop from the front lines.
Online in Israel
The Israel Internet market is a unique animal. Learn about how we handle it and what you need to know to survive and succeed.
Digital Medical Marketing
The most conservative and regulated industry is going digital and we are at the forefront of the developments.

I recently ran into a Case Study on Marketing Sherpa about a well known Israeli software company that went through a re-branding campaign. One fact that they were boasting about stood out for me and I decided to take 5 minutes to examine it. There were [...]

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Are SE Ranking Reports passé?

On December 26, 2012 By Sheryl

 

The hot topic on the SEO forums today is whether the SEO profession has actually moved beyond the need to track or even know anything about keyword ranking — you know, the very reason that most companies hire SEO experts — to improve their keyword ranking. Frankly, I find the discussion ridiculous because the [...]

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There is a saying, “If you’re going to pee in the pool don’t do it from the diving board.”

That’s more or less what Google is trying to tell SEO experts. The rules of the SEO game have changed. Google has practically acknowledged that they are deliberately going after “over-optimized” web sites and lowering their [...]

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I received a call the other day from the marketing director of a respected international company. She was interested in SEO services in Israel. I spent the next 15 minutes explaining that SEO, as she knows it, is dead. Sure, SEO companies are still selling it and companies are still buying it, but the [...]

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1.       Intimacy. You can offer content that is casual and good enough to satisfy some immediate need. But when you take the next step and get intimate with your readers, showing that you care and understand, your content has a much more long lasting impact and you can develop a satisfying emotional tie [...]

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Ask the average digital marketing consultant how to promote your product in a busy market and what will you typically hear in response?

 

So-lo-mo (social-mobile-local) Buzz creation Stand out from the crowd. Make great digital content.

These are great tactics so if that’s what your consultant told you, you can relax, [...]

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