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February, 2011
WebWhile News is Moving to Twitter
Wan't to see the latest in real time? Follow us on Twitter!
January, 2011
Drupal 7 Released and the World Celebrates
To celebrate the release of Drupal 7 the Drupal and open source communities had world wide local release parties all over the world on January 7. Our favorite Drupal experts, Code Oasis, hosted the party along with other top Drupal development firms in Tel Aviv. Too many geeks in one bar or a great time? Drupal 7 Party
January, 2011
NoNews.co.il goes live
Israel's first news satire site goes live - NoNews. WebWhile is proud to play a part in making thousands of Israelis laugh everyday. Within days we experienced a search in traffic and oddly enough, were kind of proud when a mention by Avri Gilad on the radio sent the little server we started out with crashing. With tie-ups to major news media outlets in the works, this site is set to soar. The level of activity just in these first 3 weeks on the NoNews Facebook page astounded us. Humor is king.
December, 2010
Growing Demand for Online Medical Marketing Services
Pharmaceutical and medical device companies have been relative late adapters in the online marketing arena. They will continue to be conservative due to the sensitivity of their market and the variety of regulations that pharma companies must adhere to in each country. WebWhile continues to develop expertise in this quickly developing market. Recently, we added Impulse Dynamics to our portfolio of clients, an innovator in the treatment of chronic heart failure. With our experience in Sleep Disorders, Orthopedic implants, Diabetes and now cardiology, we have established medical and healthcare Internet marketing as a core competency.
October, 2010
Lectures on Self Promotion
WebWhile's Dror Gliksman was invited to present to the Israel association of Psychodrama, a group of psychologists and psychiatrists who practice psychodrama. Dror delivered a seminar in how to leverage the Internet to further their individual practices and to enhance the position of psychodrama as a viable option for treatment in Israel.
September, 2010
New Medical Technology Company Project
WebWhile continues to work with innovative medical device companies. Our newest client in the field is Metacure Ltd. An Israel based medical technology company that has developed a device for controlling the blood sugar level of diabetic patients.
August, 2010
Back to School and off of Facebook
Is your child addicted to Facebook? Spending hours each day with "friends" online and less time in real-life activities can be very unhealthy and even addictive. It's time to block Facebook and other time wasting websites. Special back to school campaign for Blocking Facebook with Optenet PC.
June, 2010
We give back - WebWhile helps fight air pollution in Israel
We give back - WebWhile helps fight air pollution in Israel using Facebook, YouTube and a web campaign noshmim.org.il
May, 2010
New approach for Optenet PC Software.
New approach for a Parental Control Software site. The new site approaches 4 distinct target groups who are seeking help in controlling what they can access online. The new site addresses parents concerned with their children's Internet activity, pornography addicts that want to eliminate access to sexual content, gambling addicts who want to block their ability to gamble online and internet and online shopping addicts who want to place limits on their Internet hours. The unique design reflects the accuracy, flexibility and efficiency of the web filter engine.
March, 2010
Internet payment processing leader Tranzila - reaping benefits of new Internet marketing campaign
Internet payment gateway Tranzila, new web presence strategy gets fantastic results. Conversion rate on site is substantially improved with the new messaging and look and feel
February, 2010
Internet Addiction Guide - get your non-virtual life back
Addicted to the Internet? Learn more about the growing problem and get help. Visit our Internet Addiction Guide. A new initiative by WebWhile
December, 2010
Eat Well, Sleep Well, Live Well! The new Aviisha Medical Wellness Institute website is live
California based medical wellness institute Aviisha's website is up and making waves. With online health TV, questioners, widgets and cool funneling tactics
October, 2010
New captivation strategy for Interspace
New messaging for InterSpace, a leading Israeli web-hosting company (Hebrew). New online branding and visual language to reflect the leadership positioning
May, 2010
A new web campaign for the Jerusalem Stone
WebWhile guides My Stone Company in launching their new web campaign for the Jerusalem Stone unique religious gifts from Israel
September, 2008
WebWhile establishes new online partner for promoting Optenet PC Parental Controls in Chile
Leading IT company, Pretorian Ltd. has chosen Optenet PC as the parental control solution it will deliver to its customers throughout Chile. Pretorian has launched the website "Control Parental" to market the Optenet PC web filter to families and individuals in Chile.

With an Internet penetration rate of 65% in Chilean homes, the company aspires to reach 2% or approximately 100,000 Optenet PC licenses in its first year. WebWhile staff assisted and guided Pretorian to establish their website and get online quickly. Pretorian is confident that the market will welcome the solution and will publicize the website in local newspapers, magazines and on other web sites. For more information, visit: www.controlparental.cl and www.optenetpc.com
July, 2008
"Free Internet Marketing Therapy Session Offered by WebWhile Ltd."
Kochav Yair, Israel July 7, 2008 - Israel based Internet Marketing firm, WebWhile has launched a new concept for helping small and mid-size companies better leverage the marketing opportunities that are available to them online - "Internet Marketing Therapy". For a limited time, companies can request a free 15 minute Internet Marketing Therapy session.

WebWhile, has developed this unique service in order to address the immediate online needs of many companies. Most companies today recognize that there are worthwhile opportunities for them online but either do not have the resources available to maintain dedicated Internet marketing staff or are unable to find experienced Internet professionals. For anyone not thoroughly experienced in Internet marketing strategies, identifying the opportunities and planning the right strategy has a tremendous learning curve that is a challenge to overcome. This is particularly true among non-technology companies.

WebWhile's Internet Marketing Therapy service is a no-risk, cost effective, focused effort to get a company's marketing team on their way towards operating effectively online. The Free 15 minute session will provide clients with a taste of what they can expect to receive from working with WebWhile as well as some good solid useful advice. "Companies know they should be generating leads, making sales and taking advantage of the opportunities that are out there online- but they just don't know where to begin," notes Dror Gliksman, Business Development Manager for WebWhile. "Maybe they are building a new site, maybe their existing website is not funneling leads to the sales team or maybe there are key opportunities that have been overlooked. It's a competitive necessity to include the Internet as a prominent part of an organization's marketing mix. Give me 15 minutes and I can at least get them thinking in the right direction."

Even before the free session takes place, WebWhile staff will review the client's current web activity in order to be able to hit the ground running in the free marketing session. They spend time offline examining the client's Internet presence and the competitive environment in which he is operating. At this point, a WebWhile consultant can conduct the online marketing session with the client - an intense one-on-one session. WebWhile staff are highly experienced Internet marketing coaches that know how to zone in on a company's core competencies and determine how they can be using the Internet to improve their bottom line.

"I really appreciated the valuable input I received from WebWhile," says Doron Gordon, CEO of SAManage, a SaaS startup in the IT asset management market. "Our sessions with their team helped us to refine and sharpen our online strategy to what we believe will be an effective entry to the market. The service was perfect for our current startup mentality and we hope to continue with WebWhile as our marketing needs grow."

For companies who engage WebWhile's services, the approach is holistic while covering specific, major issues such as critical factors that may be hindering the site's international visibility, high ROI programs that can be initiated to bring in short term results, how to increase website visibility over the long haul and much more. With a methodological approach, and years of experience behind them, the WebWhile staff can quickly understand all of the variables and guide a company's management or in-house marketing team onto the right path, before any time or money is invested. To succeed online today you need a long term strategy. Implementing a variety of piecemeal tactics, just because you hear that this or that tactic is supposed to be "good" can only take you so far online.
April, 2008
WebWhile launches CMS Review Service – get Internet Marketing Results from your content management system.
To address what has turned into a tremendous challenge in the Internet marketing industry, WebWhile has launched a CMS Review Service. CMS - Content Management System – is how many websites are managed today. Typically, it is a straightforward system for a site backoffice that enables anyone with administrative rights to change and edit a website. Many clients want to have a CMS so that they can easily make changes to their sites without needing to rely on the services of a webmaster. This makes perfect sense – but the average client, or even Internet savvy clients, are not aware of the limitations of CMS or what to demand from a CMS regarding behavior on the search engines.
There are a multitude of systems out there from off-the-shelf solutions, to proprietary solutions to Open Source. In working with a wide variety of customers, WebWhile has the opportunity to see the many problems that can be caused by CMS systems that were not built with Internet marketing needs in mind. For example, many non-Internet savvy business owners simply rely on their web developer to tell them what is “right” for them. They take their proprietary system, which may look and work great on the back office side of things – but the marketing results are often disastrous.
“I just finished reviewing the CMS of a well-reputed web developer,” explains Dror Gliksman of WebWhile, “and was amazed to discover that not only was it not ideal from an SEO perspective, but the search engines could not even see 99% of the content on the site! We provided a straightforward work plan to the developer of what to change and add to the system and when he is done, he’ll have an SEO-friendly certified Content Management System for his customers.” There are many issues that need to be taken into consideration and developers are not always aware or careful. For example, Israeli developers often use Hebrew character sets even on English language sites. No client would notice that – but the search engines do. Even something as unnoticeable as the character set weighs heavily against a site when it is competing for English language speakers because it flags the site as being intended for local visitors (Hebrew speakers in Israel).
WebWhile would like to see all web developers bring their CMS offerings up to par with today’s search engine requirements. Everyone wants to be found online but the average client does not know what to demand from his developer in order to get that. With a WebWhile seal of approval, the customers can rest assured that they are getting what they need in the CMS they acquire.
WebWhile’s CMS Review service is available to both developers and organizations with websites. Developers can receive the WebWhile stamp of approval after a review is conducted and necessary updates are made. Website owners can have WebWhile assist in choosing the right CMS for their needs or conduct a review of the CMS they are using to determine how to improve Internet marketing results.
December, 2007
Ernst & Young has invited WebWhile Ltd. to present at their “Forum for Managers of Life Science Companies”.
Sponsored jointly by Ernst & Young, Shibolet & Co. Advocates and the Israel Life Science Industry (ILSI), the forum includes 6 meetings on relevant business and marketing topics for company managers from the Life Science field. WebWhile will be discussing the role of Internet marketing among companies in the medical field. We will present an overview and case studies to exemplify how effective online marketing can deliver results and ROI. Presenting for WebWhile will be Dror Gliksman, VP Business Development. The seminar will take place on January 3, 2008 in Tel Aviv. Click here for more details and registration.
September 19, 2007
WebWhile completes online patient recruitment campaign for Impliant Ltd., developer of innovative spinal implants.
In order to recruit patients in the U.S. for clinical trials to test its new spinal implant, TOPS™, Impliant Ltd. brought on WebWhile to conduct an online campaign to reach out directly to candidate patients. During the campaign, WebWhile recruited over 700 pre-qualified patients for consideration for the clinical trial and succeeded to expose the company's new implant to 25,000 potential patients. This was an innovative and cost-effective method for clinical trial patient recruitment, which is a major hurdle for medial device and pharmaceutical companies when introducing new products to a market.
July 20, 2007
WebWhile goes semantic
Felloweb Ltd., a cutting edge semantic technology pioneer, has chosen WebWhile to lead its Internet product marketing launch and tactical marketing campaigns. In a short period, WebWhile has helped Felloweb to define a unique and exciting position for its cutting edge technology. The Internet startup is set to enter the market and make some waves with the close accompaniment of WebWhile's Internet marketing experts.
March 12, 2007
Israeli Venture Capital Research Center IVC-online.co.il chooses WebWhile.
WebWhile is the lead consultant in the redesign and re-positioning of Israel's leading business information website, IVC-Online. IVC-Online, a daughter company of venture capital firm, Giza Venture Capital, delivers its subscribers the most accurate and up-to-date information on the Israel startup and hi-tech market. WebWhile is assisting the company to deliver an improved user experience by leveraging the most relevant Internet technology available today.
April 14, 2007
Woof Alert! WebWhile launches the www.pawmap.com pre-beta.
It’s still quite early in the development process and we have not done any design yet, but in an effort to start populating the site and to gather user input, we have launched PawMap – THE place where the dogs of the world will come to meet and be met. We are not yet saying too much about what this site will be doing -- you will have to wait and see for yourself. But it’s going to be exciting, cutting edge and unique. For now, we hope people will check out the site and put their dog’s pawprint on the map. Use the BreedNavigator™ to choose your breed. We will be happy to hear feedback.
December 27, 2006
WebWhile's client, Two2date has announced the beta version of xone8.com, the advanced online dating service poised to take the dating industry by storm.
WebWhile is providing Internet marketing consulting services for the new www.xone8.com website, owned by Two2date Ltd., a British Virgin Islands based venture. This new dating service promises to elevate the online dating service to a completely new level. Powered by cutting edge video technology and inspired by Google's leading search engine capabilities, Xone8 allows users to freely express themselves and explore suitable partners in depth.

The service pioneers a new approach to on-line dating by recognizing the inadequacies which have caused the stagnation in the online dating industry and the missing elements in the existing social network sites. Xone8 tackles the key factors that have concerned online dating consumers for years, such as trust, cost and match disappointment.

WebWhile is playing an integral role in shaping the innovative approach that xone8.com will introduce to both the online dating industry and the overall implementation of video technology on the Internet. The company leads the internet marketing planning, including online positioning and advertising programs.
November 25, 2006
Optenet PC Parental Controls en Español
Optenet PC website management launch the site in Spanish. Optenet PC is available in 7 languages: English, Spanish, French, Portuguese, Dutch, German and Italian. “Most of our Parental Control software competitors, such as Netnanny (NNSWF.PK), Cyberpatrol (JSBR) and Cybersitter, are, to our knowledge, not providing their parental control solutions in languages other than English. Considering the large Hispanic population in the US alone, where awareness for the need for web filtering is high, this is surprising and we find that the community has long awaited a solution such as Optenet PC in Spanish,” says Sheryl Sitman, Manager of the Optenet PC website.

The website provides its content in English, Spanish and French and the Parental Control software itself provides users with a choice, during installation, from seven interface languages: English, Spanish, French, Portuguese, Dutch, German and Italian. "It should never be assumed that everyone can adapt to using English software, especially when dealing with such a sensitive subject such as content filtering. We are glad we can deliver a solution that makes it easy for so many parents from so many places to protect their families while they use the Internet,” notes Jean-Philippe Fortier, Marketing Manager for Optenet S.A in Spain. The Optenet PC website will continue to bring customers updated information about Internet safety and is currently considering additional languages to add to its website.
November 20, 2006
Optenet PC Parental Controls en Français
Optenet PC website management launch the site in French. Optenet PC is available in 7 languages: English, Spanish, French, Portuguese, Dutch, German and Italian. “Most of our Parental Control software competitors, such as Netnanny (NNSWF.PK), Cyberpatrol (JSBR) and Cybersitter, are, to our knowledge, not providing their parental control solutions in languages other than English,” says Sheryl Sitman, Manager of the Optenet PC website.

The website provides its content in English, Spanish and French and the Parental Control software itself provides users with a choice, during installation, from seven interface languages: English, Spanish, French, Portuguese, Dutch, German and Italian. "It should never be assumed that everyone can adapt to using English software, especially when dealing with such a sensitive subject such as content filtering. We are glad we can deliver a solution that makes it easy for so many parents from so many places to protect their families while they use the Internet,” notes Jean-Philippe Fortier, Marketing Manager for Optenet S.A in Spain. The Optenet PC website will continue to bring customers updated information about Internet safety and is currently considering additional languages to add to its website.
August 1, 2006
WebWhile launches the Ace IntelliGym site
WebWhile launches the Ace IntelliGym site, www.intelligym.com Coaches sign up immediately. The Basketball IntelliGym is an incredibly innovative way for basketball players at all levels to improve their skills. They work off the court with this game-like software in order to improve their cognitive skills on the court. Introducing an innovative product online is a tremendous challenge. Because no one is actually looking for a product they don’t know exists! Ace developed a business model that would help introduce the product to the decision-makers, the basket ball coaches. They required a well-designed ecommerce site that would provide a strong message, capture the mindshare of young players and professional players alike and convince coaches of the seriousness of the product. WebWhile worked with Ace to define the right site and build a sophisticated yet straightforward backoffice for managing a sales and affiliate program.
March 1, 2006
Elron Technologies Ltd., a leading hi-tech holding company in Israel, chooses WebWhile as its Internet marketing consultant.
When Elron decided it was time to redesign their website, they wanted to ensure that not only the site would look better and include more information, they wanted to increase the overall exposure of the site and turn it into a tool for capturing more attention for the company, even among an audience that may have never heard the name “Elron”. As soon as 1 week after the new site’s launch, the company was feeling the results of WebWhile’s search engine optimization efforts for the site. WebWhile conducted intense research to balance the needs and requirements of Elron with the desire to be found by its target audience when they search on the Internet. Elron is enjoying the continuous climb in ranking.
February 15, 2006
WebWhile launches Optenet PC website to market the Optenet Parental Control solution worldwide. First sales achieved on day of launch!
Within 1 hour of launching the new site, WebWhile already saw the first sale come in for this brand new website. This was a strong indication of the success to follow and quickly sales achieved a healthy daily pace. The basic building blocks for marketing this Web Filter to parents worldwide have been put in place and additional actions and efforts will be rolled out gradually as the effect on sales success is monitored closely.
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